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Human Intelligence × AI Strategy

We bring together strategy, design and artificial intelligence to drive brands, products and new ways of working.

See what we do ↓
Laptop showing the flow of an AI agent that receives, analyzes and qualifies WhatsApp leads
Collage of Spring stickers on concrete: orange flower, blue flower and glass architecture Abstract data graphic in green, blue and orange
01 / Services

Where to start

02 / Work

Different brands.
Different challenges.

A selection of strategy, campaign, identity and content projects for brands across different industries and markets.

01 / PokerStars

One global brand. Multiple markets.

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02 / Lenovo · Argentina, Ecuador, Uruguay, Paraguay and Bolivia

One strategy. Five markets.

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04 / Óptica Gafas

Communicating is also helping people choose.

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05 / Centro Estético Orrala

Trust is something you communicate, too.

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06 / Kérastase Salón Stylo’s

Turning products into experiences.

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07 / Cannelle Organic Tanning

A brand for feeling good in your own skin.

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08 / South B*tch

A brand with a personality of its own.

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09 / GlobalPokerDeals

Growing in a competitive market.

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Editorial poster on the floor: Human Intelligence × AI Strategy, with Florencia Sastre working on her laptop
03 / Studio

I'm an advertising creative and an AI Engineer, with a soft spot for art and good ideas.

I like understanding how people think, what moves brands, and what happens when creativity meets technology.

Shall we see what we could create together? →
Florencia Sastre Founder, SPRING
04 / Contact

What are you working on?

We start with a 30-minute audit.