Showing the brand's technology and innovation visually, while speaking to each niche in its own language.
A content strategy with capsule pieces for each audience.
- 01Creative concepts and copyThe idea and the copy behind every piece of communication.
- 02Capsule contentPieces for specific niches, such as gamers and geeks.
- 03Campaigns and activationsFull seasonal campaigns, such as Mother's Day, and ideas for events and activations.
What was published, exactly as it ran.
Capsule content for gamers and geeks, alongside brand campaigns.
The pieces are shown as they were published. No redesigns, no changes to their messages.
Social engagement and seasonal campaigns.
The strategy for this country rested on two pillars: driving audience engagement on social media and promoting specific campaigns, such as back to school.
Pieces designed for the audience to reply, vote and comment.
Back-to-school campaign: #RegresoConLenovo.
Brand belonging and technology leadership.
The ideas for Uruguay aimed to build a sense of belonging with the brand and position Lenovo as a technology leader.
An integrated campaign that showed the tablet as a bridge between childhood games and new forms of entertainment.
A consumption-focused strategy.
Because their strategies were similar, Paraguay and Bolivia are shown together. Based on an analysis of the brand's actual and potential users in each country, we built a consumption-focused strategy.
Communication focused on promoting the product portfolio, with hub creatives tied to specific segments.
