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South
B*tch

Logo, brand identity and social media from scratch for an urban fashion store.

South B*tch shopping bag
ClientSouth B*tch
SectorFashion
RoleLogo · Brand identity · Social media from scratch · Promotions · Stationery · Photo direction
The challenge

Making a brand with a big personality look just as strong in store as it does on social media.

What we did

A brand built from the logo to the feed.

  1. 01Logo and brand identityThe logo, its visual system and the store's stationery: bags, tags and gift card.
  2. 02Social media from scratchThe @soymoda.sb account, built from scratch, with promotions and a visual strategy of its own.
  3. 03Photo shootsDirecting the shoots for the collections and the brand's content.
Work samples

The brand, in the customer's hands.

South B*tch brand system: logo construction, seal, palette and typefaces

The logo and its construction, the circular seal, the palette and the brand typefaces.

South B*tch stationery: bag, tags and gift card

The logo applied to real in-store items: shopping bags, clothing tags and gift card.

Kraft bag, Instagram profile and magazine with the new South B*tch collection

The same identity on the bag, the profile and the new collection.

South B*tch fashion photography in a magazine and contact sheets

Photo shoot direction: from picking on the contact sheet to the final piece.

The @soymoda.sb account, built from scratch: new arrivals, promotions, the store and its customers.

@soymoda.sb Instagram profile on a tablet
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