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ZAS3

Visual brand development and its applications, carrying one creative direction across different formats.

ZAS3 logo
ClientZAS3
SectorImport and export · Retail
Period2013–2023 · Website in 2026
RoleMarketing and advertising · Branding · Point of sale
The challenge

A recognizable brand for selling to wholesalers and the public, in every store and every channel.

What we did

From brand to point of sale.

  1. 01Logo and brandingThe brand identity and its visual system.
  2. 02Point of saleVinyl graphics and POP materials for the stores.
  3. 03Commercial strategyB2B and B2C sales, communication, media and online sales.
  4. 04Social media and webThe @zas3_rg account, the seasonal reels and, in 2026, the brand's website.
10 yearsWorking with the brand from 2013 to 2023.
10.8KOrganic Instagram followers (@zas3_rg).
583Posts for the toy, stationery and housewares departments.
Work samples

The brand on the street and on social media.

ZAS3 branding applied to storefronts and shop windows

A unified identity, color-coded by department in the shop windows (housewares, religious goods, stationery, party supplies, toys) and geometric vinyl graphics for the stores.

@zas3_rg Instagram profile and ZAS3 campaigns: sales, Children's Month and Christmas

Brand, content and community: the @zas3_rg profile with 583 posts and 10.8K followers, and its sales, Children's Month and Christmas campaigns.

zas3_rgEverything for your Easter eggs, at ZAS3.
Reel · Easter in the store
zas3_rgStep by step: your homemade Easter egg.
Reel · Easter egg recipe
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